Indhold
Communication adviser for the Olympic hosts
China was a controversial choice as host for the Olympic Games and this has led to global debates on the role of sport in relation to human rights, freedom of expression, and Tibet. Communication consultant Rowland Jack from the PR firm Hill & Knowlton's London office advised the Chinese arrangers and talks about the colossal communication task at the Beijing Olympics 2008: priorities, barriers, channels, and gains. Head of secretariat Jens Sejer Andersen from "Play the Game" asks critical questions.
Monday 9.00 - 10.00